The Short Version: Cornerstone stocks and provides quality men’s room toiletry supplies to 170,000+ customers from inside the U.K. Its shaving products, skincare range, hair-loss treatments, and registration boxes give males an opportunity to update their particular morning routines and bridegroom by themselves to appear and feel their best. If you are buying a unique present for a boyfriend, husband, dad, or uncle, you can easily search Cornerstone’s personalized shaver handles and deluxe present cartons for many tactics.
My date and that I was indeed online dating just for a couple months whenever their birthday celebration loomed on the diary. The guy mentioned I didn’t have to get him one thing, but i desired showing that I cared. So I searched cyberspace for something helpful, pleasurable, and private. After rejecting polo shirts and containers of cologne, I finally settled on a shaving package.
We realized from up-close experience that shaving typically irritated my personal sweetheart’s skin, in which he struggled keeping their face silky smooth. We gave him a couple of advanced services and products in order to make their day-to-day shaving routine better to handle, therefore we both reaped advantages.
U.K. business owner Oliver Bridge founded Cornerstone in 2014 to compliment men and give them the shaving and skincare services and products to look after on their own on a brand new degree. This company centers around men’s convenience, health, and peace of mind.
Over time, Cornerstone has actually expanded its range to incorporate every little thing males need to take care of themselves and work out a clear beginning to the day. The internet based shelves function deodorant, hair-loss treatments, lotion, multi-vitamins, mouthwash, and even condoms. Cornerstone operates off a subscription product, so members can tailor a delivery timetable and restock their most favorite products month after thirty days or every year.
Foundation provides transported over 1 million requests up to now this current year, together with crowdfunded business has elevated more than £8 million.
Vivien Hinds, the PR individual for Cornerstone, mentioned the business’s average buyer is a “busy working man who doesnot have time to go right to the store.” These men vary in get older from 18 to 65, and enjoy having a good solution like Cornerstone in it.
The blissful luxury Gift package Can please All Shaving Needs
The Cornerstone group leaves plenty of idea and energy in to the product line. They usually have created skincare products which tend to be vegan-friendly and cruelty-free, in addition they’ve produced shaving registration containers to make it easier for men to keep their restroom cabinets stocked using the right materials.
According to Vivien, 92per cent of customers are guys, and 8percent tend to be women who are searching for on their own or on behalf of the men in their life.
The luxurious Gift Set is regarded as Cornerstone’s preferred things, specifically around the holiday breaks. The bundle contains a customized chrome razor handle, 6 German designed razor blades, pre-shave scrub, along with other delicate cosmetic items. The present ready also includes a voucher for a discount regarding the client’s very first registration order. In that way, the present isn’t just a one-time thing as it can motivate another everyday health program.
The Cornerstone registration is easy to handle using the internet. Consumers can modify the time and items to match their requirements, preferences, and schedules.
“you won’t ever need to worry about modifying your program or not having enough things or nipping off to the store,” Vivien mentioned. “you’ll completely customize it to yourself which only helps make circumstances a lot quicker in regards to our people.”
Whether you are offering your guy a fully stocked subscription field or a shaver handle together with his initials about it, you are able to scan Cornerstone’s products for revolutionary and good ways to indulge your self or the guy. The fully stocked registration containers, individualized shaver manages, and top quality cosmetic services and products place private comfort very first.
Drawing From Member suggestions to Launch brand-new Products
Cornerstone has over 170,000 people. These individuals utilize Cornerstone products frequently and provide useful opinions toward staff. The company prides alone on becoming people-powered â all things considered, it got the beginning through crowdfunding â and it also includes customer comments into its generation process.
Due to the fact group tries to introduce new pharmaceutical items, it hinges on the members to allow them know what path to just take and what types of items will resonate the help of its number of customers.
“we absolutely like this business. First-class products and customer support is the best.” â Trustpilot post on Cornerstone
“We utilize our very own users to evaluate new items before we start all of them,” Vivian explained. “So, we all know when we do create the final item, we are creating a thing that our very own clients want â not really what we wish or other people want. It is entirely member-focused.”
A lot of Twitter ratings mirror the fulfillment constructed into these items. “products are brilliant,” said Stephen A. “I’m satisfied to say i am a portion of the Cornerstone customers, and I also’ll be purchasing more of their products or services in my subsequent field!”
Another fb customer stated Cornerstone’s razor is actually his all-time specialty. “i have been shaving for 32 many years, and that I can rather with confidence say, without the hesitation, the shave using foundation was the absolute most comfy and gratifying shave i have ever had,” he mentioned. “I’m positively happy with my choice, a choice well made, albeit one I wish I’d made long since.”
In addition to this, 74percent of Trustpilot ratings rate foundation as exemplary, and another 15per cent state they can be fantastic. “So energizing to possess a company that values customer support,” John composed. “Kindly keep it up, Cornerstone, and you may have our very own business for a long time.”
Earlier this present year, Cornerstone launched treatments for impotence problems and hair loss. Trying to the long run, the team intends to always help guys nationally by more broadening their own selection of health and well-being items for men.
Cornerstone at this time has many projects in the pipeline, yet it consistently hear clients to generate brand-new ideas and excitement. “We utilize our members’ opinions each step of way,” Vivien told us. “We pay attention, we adapt, therefore we leave members feeling heard and valued.”
A People-Powered Company Based in Central London
Oliver Bridge founded Cornerstone in July 2014 because he planned to make a guy’s day shaving program less of a pain. He sat down at his dining room table and came up with plans getting top-notch skin-care and shaving items to the hands of active Londoner.
Thanks to the energy of crowdsourcing, their organization expanded quickly and turned into one of the more well-known and respected self-care item suppliers in U.K.
Today, Cornerstone provides a group of 24 passionate and bright individuals who are passionate about the business’s objective.
“It really is outstanding business to the office for,” Vivien informed you. “We’re people-powered, therefore we have a good customer care staff and fantastic fuel.”
Vivien worked at Cornerstone for almost 3 years, and she stated she loves the work-hard, play-hard society from the company. Foundation arranges social events, such as regular happy hrs and mini-golf competitions which get everybody else chuckling and achieving an enjoyable experience within back several hours.
Team members have the freedom to set their very own hrs and work from home on occasion. There’s really no hierarchical administration system. Instead, folks are trusted to get their work accomplished.
The office preserves a friendly environment with songs playing for the history while everyone else works in the open design. Often the company produces steak meals and other goodies to enhance comfort. During major recreations competitions, the Cornerstone group will take their particular laptop computers inside kitchen area, arranged a projector, and watch the match while they function.
“It is a truly fantastic culture and planet to be in,” Vivien stated. “Because we are relatively tiny, you will see your own impact and just how your work assists the company. Most people are recognized with regards to their time and energy nicely.”
Cornerstone brings Quality materials your Door
Sometimes it may be difficult to acquire a great gift for a significant some other. If you’d like to think outside the polo-shirt box and give him something he’s going to utilize every single day, you should look at buying Cornerstone subscription field regarding special guy in your life.
A Cornerstone shaving kit is a fun present since it allows men to boost their own shaving encounters. My sweetheart appreciated my attempts to indulge him on his birthday, in which he began using pre-shave and aftershave products to soothe razor burn from his epidermis. Within a few days, the guy appeared much better, smelled better, and felt better.
Foundation offers a myriad of luxury toiletry what to assist guys seem their best on the next date night. Regarding top quality skincare, the corporation delivers the goods.
“A huge focus for all of us is making sure all of our people are happy,” Vivien stated. “nowadays individuals are so active, so we do whatever we are able to which will make their live easier by automating the restroom for males, whilst continuing to cultivate top-quality products.”